2022 Ultimate openGear Applications Guide

Kristin worked with 6 openGear Leader Partners to produce the 2022 Ultimate openGear Applications Guide. The guide includes a table of contents page that links to each partner’s section displaying their workflow diagrams. The guide is used as a lead magnet that sales prospects access by sharing their contact information with openGear. Kristin was the main project manager, designer, and editor on the project.

Click on the image to view an abridged version of the guide. To download the full guide, visit opengear.tv/guide.

The video below was presented at the Western Association of Food Chains 2016 Conference. I wrote the script and Sacramento radio personality Kat Maudru did the voiceover.

I ghostwrote an article for Raley’s that appeared in the Fall 2016 issue of Ardent For Life magazine, an upscale Elk Grove glossy magazine. The article is about Northern California’s local fall bounty of fruits and vegetables with an emphasis on sugar pumpkins.

In summer 2016 Raley’s launched a new initiative called “Let’s Begin,” which encouraged its customers to learn more about where their food comes from, how it’s processed, and how to cook more food at home. I wrote several items for the Let’s Begin website, including farmer profiles, cooking tutorials, nutrition articles, and video scripts. I also proofread everything on the website during the time I worked for them.

Project R.I.D.E. Profile for Ardent Magazine

Because Kristin loves horses and has a passion for supporting causes she believes in, she wrote a profile for Ardent magazine about Project R.I.D.E., a charitable program in the Sacramento area that gently uses horses to help disabled children. Click on the image below to read the full article.

Sacramento Municipal Utility District

SMUD‘s web team faced a tight deadline in late 2017 to launch a completely redesigned website at smud.org, so they asked me to help with quality assurance, meta tags, internal search tags, and title tags in their new custom CMS. They launched on schedule and management was happy with the final product.

LinkedIn Articles for Businesses

For over two decades Kristin has researched and written technology articles for individuals and small businesses. Here are just a few examples of how she takes complex subjects and makes them easy to understand.

Are You Bad at Business? You Might Believe These 5 Myths

After 30 years in business, Kristin gets honest about the poor choices she regularly sees from small business owners. If you’re making these mistakes, you might be avoiding reality.

What is IoT and how can it make your life better? What are the risks?

Kristin examines popular IoT products and the pros and cons of using them. IoT can save time and make life easier, but it can also open you up to security risks unless you take certain precautions. This article helps you protect yourself.

The Blockchain Will Likely Change Your Life. Is That Good or Bad?

The blockchain is confusing, but Kristin explains how it works in layman’s terms and provides insight into how it will eventually change banking, real estate, contracts, and data security.

“Should I Boost My Facebook Post?” Find Out in Four Minutes or Less

Facebook is always trying to get us to boost our business posts. Is it worth the money? Kristin gives you answers in 4 minutes or less.

Are You Tired of Spam From Your Contact Form? Recaptcha Can Fix It

Stop spam through your website’s contact form and get rid of those annoying verifications that ask you to type a weird-looking word. Recaptcha has grown up and now uses AI to prevent bots from sending you spam.

Have you weighed your website lately?

Does your site turn off visitors by loading slowly? Google’s PageSpeed tool will tell you for sure and give you action items for improving page load speed.

What’s Your Privacy Policy?

Did you know your business website may be required by law to have a privacy policy that users can review? Kristin explains how you can avoid potential fines by putting an effective privacy policy on your site.

3 Ways to Use Customer Wi-Fi to Grow Your Business

If your business offers Wi-Fi to customers, you can use it to build loyalty and boost sales. Kristin also explains how you can protect your business from people who try to abuse your Wi-Fi.

What The Heck is Phishing?

Phishing is a huge risk to individuals and businesses. This article can save you countless hours of headaches and financial losses from security breaches caused by phishing scams.

“My site was hacked! Why?!”

If your relatively low traffic website was hacked, you may wonder why you were targeted. It’s not about you – it’s about the people who visit your site. Security loopholes in your website can make your site’s visitors vulnerable to hackers. Kristin explains how to protect your site from hacking.

What’s Blogging Got To Do With It?

Blogs were created for hobbyists, but now they’re used by multinational corporations to build customer loyalty and increase SEO. It’s an easy way to establish your authority and promote your brand.

Premier Access & Avesis

Premier Access and Avesis asked me to ghostwrite advertorials to run opposite their ads in California Broker magazine. Premier Access is unique – it’s a smaller dental insurance company that offers its customers personalized service, but it’s owned by a large insurance company that’s able to provide volume discounts. The result is high quality customer service with lower rates. My job was to explain this to insurance brokers in a way that engaged readers. Click on the images to view the articles as PDFs.

The O’Connor Law Firm

The O’Connor Law Firm had an existing WordPress site that needed an update, so I redesigned the site and wrote new marketing copy with the customer’s help.