You might think every business needs to have a logo designed – but not always.
A business owner told me she wanted new business cards, but when she asked a graphic designer about it, she was urged to have a logo designed before she got business cards. She asked me for my opinion.
I told her that I have a few clients that didn’t have a logo designed. Instead, they each picked a font they liked and we used that for their business names. It’s not uncommon to do that – think Google, Fed Ex and eBay. There’s a little styling to those famous logos, but overall they’re pretty simple… and effective.
My client felt that having a logo designed was unnecessary and I agreed. She picked a great, but effective, font for her business name and I put that on her new business cards.