Like Michael Corleone said in The Godfather II, Keep your friends close and your enemies closer. Yelp may be a necessary evil for local businesses, but savvy owners can make it work for them.
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Search engine optimization consultants can create elaborate graphs and stats to spin their results, but it comes down to one thing – money. If you can’t show a positive ROI – return on investment – on an SEO service, you shouldn’t have it.
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Is it worth it to pay an SEO consultant thousands a month to improve your site’s ranking on search engines?
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