Like Michael Corleone said in The Godfather II, Keep your friends close and your enemies closer. Yelp may be a necessary evil for local businesses, but savvy owners can make it work for them.
Search engine optimization consultants can create elaborate graphs and stats to spin their results, but it comes down to one thing – money. If you can’t show a positive ROI – return on investment – on an SEO service, you shouldn’t have it.
Is it worth it to pay an SEO consultant thousands a month to improve your site’s ranking on search engines?