In last week’s article, I talked about what some businesses spend on search engine optimization every month. Imagine if you paid thousands a month for SEO and you never got results from it! This happens more often than you might think.
SEO consultants can create elaborate graphs and stats to spin their results, but it comes down to one thing – money. Is the business bringing in more revenues as a direct result of the SEO service? More importantly, are those sales covering the cost of that SEO consultant?
Clicks and views are good to know, but savvy small business owners simply want more business. If you can’t show a positive ROI – return on investment – on an SEO service, you shouldn’t have it.
Here’s the good news: You may not even need to spend money on SEO! Learn how you can easily improve the keywords on your website for little or no cost by reading my article Save your business $57,625* on SEO while increasing your site’s visibility.
If you have questions about search engine optimization, or you want to share your own SEO experience, send me a message.
Got a Yelp question or issue?
Next article, I’ll delve into Yelp and how small businesses can make the most of it.