How important are leadership opportunities for women?

The future of your organization depends on it.

Respected surveys show that creating more leadership opportunities for women and setting clear harassment reporting policies produce greater profits, higher stock prices, better worker morale and productivity, and more positive customer perceptions.

Kristin Berkery can talk to your group and share action items that will strengthen your organization and make it more successful.

Want Kristin Berkery to Speak to Your Group?

Harassment and discrimination occur in many forms.

An employee, contractor, or volunteer can be harassed or discriminated against for their race, gender, sexual orientation, disability, age, or other factors. It’s important for anyone who’s harassed to have a safe path for reporting that harassment.

How can harassment damage your organization?

Aside from the costs of investigations, litigation, and settlements, studies show that harassment can significantly damage a company’s reputation and greatly increase costs associated with worker turnover and loss of productivity. There are no upsides to allowing harassment to occur in an organization.

What are some solutions?

Creating more leadership opportunities for women, training workers and managers to identify bias and harassment, and talking openly about diversity goals and harassment policies goes a long way in reducing harassment and discrimination in the workplace.

If you’d like Kristin to speak to your group about creating more leadership opportunities for women and preventing harassment in your organization, fill out the form below.

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What Studies Show About Women’s Leadership

…Gender-diverse and engaged business units outperform those that are less diverse and less engaged. Managers not only need to increase gender diversity in business units but also create workplaces that engage employees.

Sangeeta Badal
The Business Benefits of Gender Diversity: 2013 Gallup Study

It turns out that exceptional work cultures for women also produce outstanding workplaces for all employees. Companies that lead in this way—by emphasizing the daily engagement and long-term buy-in of women—will see better performance from their teams and a stronger slate of leaders to helm their organizations in the future.

Jessica Rohman and Tabitha Russel Wilhelmsen
What Makes a Great Workplace for Women? (Not What Most Companies Think), Fortune, September 15, 2017

If more men acted like women in employing their emotional and social competencies, they would be substantially and distinctly more effective in their work.

Richard E. Boyatzis
2016 Hay Group study on Emotional and Social Competency Inventory

About Kristin Berkery

Kristin Berkery has been a marketing, advertising, and technology professional since 1993. She designs and implements marketing strategies for a select number of clients with the help of her team of hand-picked creatives. Kristin has also been a professional voiceover talent since 2017, working with organizations like Deloitte Digital, Umpqua Bank, University of Michigan Engineering, and the City of Denver.

In May 2019, Kristin started her business podcast, Biz in the 916, where she interviews entrepreneurs and business professionals and they share their career stories and wisdom. You can find Biz in the 916 on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, and Stitcher.

After Kristin experienced sexual harassment and retaliation by a client, she researched how to create more leadership opportunities for women and prevent sexual harassment in the workplace. She has listened to many women’s harassment stories and learned from legal professionals about employment law. In 2019, Kristin began speaking to groups to share what industry experts recommend for creating a more equitable, and profitable, workplace.

Want Kristin to speak to your group?

Fill out the form at the top of this page to get started.

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Innovative Marketing from KB Marketing

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HyperLocal Mobile Marketing

Want more great customers? How about steering customers away  from your competition?
HyperLocal Mobile Marketing reaches new customers that may not know about your business. Your message will be seen 240,000 or more times!

Learn more

HyperLocal Mobile Marketing

Let’s steer customers away  from your competition and invite them to spend money at your business!

Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about how you can find new customers using HyperLocal Mobile Marketing.

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Imagine if you could target new customers when they’re visiting your competitor.

Mobile device in storeWhile customers are shopping at your competition’s store, they look up a product online to see other prices…

…and immediately see an ad for your business offering the same product at a competitive price.

And for the next 30 days they continue to see your ads for that product on their devices.

Last December, that’s what Burger King did to McDonald’s – more than 50,000 people went to BK restaurants instead.

Burger King used HyperLocal Mobile to target customers at 14,000 McDonald’s restaurants and invited them to buy a Whopper for 1¢ through the Burger King mobile app. BK says more than 50,000 people* took them up on the offer. The campaign got a response 20 times greater than any other BK app promotion!

Would you like to steer new customers away from your competition? Fill out this form and we’ll get started right away!

*Burger King trolls McDonald’s with 1 cent burger promotion, CNN Business 12/5/18
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High Conversion Pages

Once you have new customers on your site, a High Conversion Page inspires them to spend money.
A High Conversion Page can close sales far more effectively than the average website. An excellent addition to HyperLocal Mobile Marketing.

Learn more

High Conversion Pages

Once you have customers on your site, let’s get them to spend money.

Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about how High Conversion Pages can generate more sales.

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What is a High Conversion Page?

When a new customer comes to your site, an effective High Conversion Page connects with them quickly and asks for the sale, or the customer’s engagement, at that moment. Most websites often fail to ask for the sale, or they drive the customer away.

High Conversion Pages create a sense of need and urgency in the customer.

What companies use High Conversion Pages?

  • Lyft
  • Shopify
  • GoDaddy
  • Dell
  • Tony Robbins
  •     …and many more

Ready to close those new customers? Let’s talk about your High Conversion Page!

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Streaming TV Advertising

Target higher-income, younger customers with TV advertising you can closely track.
TV ads on streaming devices like Roku, Apple TV, and Amazon Fire Stick enable you to target younger audiences with non-skippable 15- and 30-second video spots. Your message could be seen 125,000 times! This is a cutting edge marketing opportunity.

Learn more

Streaming TV Advertising

This is cutting edge marketing.

Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about the power of Streaming TV Advertising.

Your information will only be used to communicate with you personally. It will be stored offsite on Google’s servers and it will not be shared with other parties without your prior approval. Our Privacy Policy >>

What makes Streaming TV Advertising different?

It lets you target your audience and track precise results. You’ll know the age groups, income ranges, genders, and locations of your viewers. You’ll also be able to see who interacted with your ad by clicking on it.

Streaming TV Ads are 15- or 30-second non-skippable videos that could be seen 125,000 times by “cord-cutters” – younger, educated viewers who are unlikely to watch network or cable TV.

Businesses that are perfect for Streaming TV Advertising:

  • Car/ATV/boat dealerships
  • Grocery chains
  • Large events like the Farm to Fork Festival
  • Universities
  • Healthcare systems
  •     …and many more

Let’s launch a cutting edge marketing campaign that gives your brand incredible exposure.

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Media Exposure

Get amazing media exposure without paying for advertising time.
Our media connections are looking for great stories to share! We can get your company’s message in front of 10,000 to 70,000 viewers at a time.

Learn more

Media Exposure

Would you like to see your business get promoted on TV without paying for advertising?

Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about how you can get media exposure for your business.

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   Info
   Entertainment
+ The Right Contacts
= Media Exposure

Have you seen local businesses or events get TV time on the midday news? Or featured in a popular magazine? Would a publicity appearance benefit your business?

Media ExposureMedia Exposure is when TV stations, newspapers, magazines, radio stations, and other media outlets talk about local businesses or events. It usually happens when there’s something interesting, exciting, or unique for those media outlets to report.

Your business may be perfect for Media Exposure. Send us a message and we’ll be in touch to tell you more about it!

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Website Development & Maintenance

If your business needs a website, start here.
Get a custom site that looks great on mobile devices and has all the features you need: Search engine optimization, contact forms, email newsletter signup forms, social media integration, and effective marketing messages.

Learn more

Website Development & Maintenance

Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to find out if we’re the right web development company for you.

Your information will only be used to communicate with you personally. It will be stored offsite on Google’s servers and it will not be shared with other parties without your prior approval. Our Privacy Policy >>

What does your website do for you?

Does it allow your customers to set their own appointments? Or answer their questions quickly? Does it make more money than it costs you?

If all you need is an online business card, there are free or cheap options. But for companies that want an effective business tool, be ready to spend at least $2,000 to build a website that gives you real returns.

Our team builds sites that connect with CRM software, sell products, generate sales leads, and answer questions. They help businesses run smarter and move up the professional ladder. The sites we build serve every kind of business from sole proprietorships to multi-national corporations. This ain’t Squarespace.

Tell us about your business and we’ll let you know if we’re the right web development team for you.

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Profit Discovery

Can’t afford marketing? We can help you find the money in your budget.
Not only will your business be more efficient, but you’ll be able to grow your customer base with an effective marketing campaign. Win-win!

Learn more

Profit Discovery

Make your business more efficient.

Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to learn more about Profit Discovery.

Your information will only be used to communicate with you personally. It will be stored offsite on Google’s servers and it will not be shared with other parties without your prior approval. Our Privacy Policy >>

What if you had $10,000 in your budget and you didn’t know it?

Profit and loss statement reviewWe’ve heard a lot of small business owners say they don’t have the money for marketing. But how can they grow their businesses without it?

Our team’s Profit Discovery Expert loves studying Profit & Loss statements and finding hidden money. She asks the tough questions (always in a nice way) that can help your business become a lean, mean, money-making machine.

Even if you already have a marketing budget, your business could still benefit from having an experienced set of eyes looking for ways to save you money.

Interested in finding more money in your P&L statements? Send us a message.

What are the marketing secrets for 2019?

Running a small business is challenging. You need a straight-talking partner who’s committed to your success. Kristin Berkery shares her wisdom for entrepreneurs who are ready for their businesses to take off.

An effective marketing campaign takes commitment.

All business owners want to avoid stressing daily about cash flow. In my 25 years in marketing and advertising, there’s a two-step process to getting there: Get your finances in order and commit your time and money to an effective marketing campaign. We can help you do both.

There's no magic bullet to marketing.

Every business is different, so every business deserves a unique plan for marketing success. Our packages are customizable to get the results you want.

If you can't tell what a marketing service does, move on.

Like me, you may have sat through hours of webinars and phone calls trying to figure out what you’re being sold. You won’t find that here. We tell you what we’re offering right away and how it works. We don’t like having our time wasted, so we won’t waste yours.

Successful entrepreneurship requires calculated risks.

We like to work with entrepreneurs and solopreneurs who “get it.” Great business ideas require stepping out of your comfort zone and doing things that are sometimes scary and exciting at the same time. We’ll help you walk that path to success.

Women- and minority-owned businesses rock.

Working with women- and minority-owned businesses is one of my favorite things to do. Most of my career I’ve worked in male-dominated tech and business environments, so I know the challenges and rewards of beating the odds. Let us help make your unique business a success, too.

Let’s Make You More Money.

When you’re ready for more qualified customers and bigger profits, fill out this form and we’ll work with you on a customized marketing strategy.

Your information will only be used to communicate with you personally. It will be stored offsite on Google’s servers and it will not be shared with other parties without your prior approval. Our Privacy Policy >>
Marketing Insights
Let's take your business to the next level. My team and I will help you get where you want to go.

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