How important are leadership opportunities for women?

The future of your organization depends on it.

Respected studies show that leadership opportunities for women and clear harassment reporting policies produce greater profits, higher stock prices, better worker morale and productivity, and more positive customer perceptions.

Kristin Berkery can talk to your group and share action items that will strengthen your organization and make it more successful.

Want Kristin Berkery to Speak to Your Group?

Harassment and discrimination occur in many forms.

An employee, contractor, or volunteer may be illegally harassed or discriminated against for their race, gender, sexual orientation, disability, age, or other factors. It’s important for anyone who’s harassed to have a safe path for reporting that harassment. In California, it’s the law to protect the rights of harassed workers.

How can harassment damage your organization?

Aside from the costs of investigations, litigation, and settlements, studies show that harassment can significantly damage a company’s reputation and greatly increase costs associated with worker turnover and loss of productivity. There are no upsides to allowing harassment to occur in an organization.

What are some solutions?

Creating more leadership opportunities for women, training workers and managers to identify bias and harassment, and talking openly about diversity goals and harassment policies go a long way in reducing harassment and discrimination in the workplace.

If you’d like Kristin to speak to your group about creating more leadership opportunities for women and preventing harassment in your organization, fill out the form below.

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    What Studies Show About Women’s Leadership

    …Gender-diverse and engaged business units outperform those that are less diverse and less engaged. Managers not only need to increase gender diversity in business units but also create workplaces that engage employees.

    Sangeeta Badal
    The Business Benefits of Gender Diversity: 2013 Gallup Study

    It turns out that exceptional work cultures for women also produce outstanding workplaces for all employees. Companies that lead in this way—by emphasizing the daily engagement and long-term buy-in of women—will see better performance from their teams and a stronger slate of leaders to helm their organizations in the future.

    Jessica Rohman and Tabitha Russel Wilhelmsen
    What Makes a Great Workplace for Women? (Not What Most Companies Think), Fortune, September 15, 2017

    If more men acted like women in employing their emotional and social competencies, they would be substantially and distinctly more effective in their work.

    Richard E. Boyatzis
    2016 Hay Group study on Emotional and Social Competency Inventory

    About Kristin Berkery

    Kristin Berkery has been a marketing, advertising, and technology professional since 1993. She designs and implements marketing strategies for a select number of clients with the help of her team of hand-picked creatives. Kristin has also been a professional voiceover talent since 2017, working with organizations like Deloitte Digital, Umpqua Bank, University of Michigan Engineering, and the City of Denver.

    In May 2019, Kristin started her business podcast, Biz in the 916, where she interviews entrepreneurs and business professionals and they share their career stories and wisdom. You can find Biz in the 916 on Apple Podcasts, Google Podcasts, iHeartRadio, Spotify, and Stitcher.

    After Kristin experienced sexual harassment and retaliation by a client, she researched how to create more leadership opportunities for women and prevent sexual harassment in the workplace. She has listened to many women’s harassment stories and learned from legal professionals about employment law. In 2019, Kristin began speaking to groups to share what industry experts recommend for creating a more equitable, and profitable, workplace.

    Want Kristin to speak to your group?

    Fill out the form at the top of this page to get started.

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    Innovative Marketing from KB Marketing

    HyperLocal Mobile Marketing

    Want more great customers? How about steering customers away  from your competition?
    HyperLocal Mobile Marketing reaches new customers that may not know about your business. Your message will be seen 240,000 or more times!

    Learn more

    HyperLocal Mobile Marketing

    Let’s steer customers away  from your competition and invite them to spend money at your business!

    Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about how you can find new customers using HyperLocal Mobile Marketing.

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      Imagine if you could target new customers when they’re visiting your competitor.

      Mobile device in store While customers are shopping at your competition’s store, they look up a product online to see other prices…

      …and immediately see an ad for your business offering the same product at a competitive price.

      And for the next 30 days they continue to see your ads for that product on their devices.

      Last December, that’s what Burger King did to McDonald’s – more than 50,000 people went to BK restaurants instead.

      Burger King used HyperLocal Mobile to target customers at 14,000 McDonald’s restaurants and invited them to buy a Whopper for 1¢ through the Burger King mobile app. BK says more than 50,000 people* took them up on the offer. The campaign got a response 20 times greater than any other BK app promotion!

      Would you like to steer new customers away from your competition? Fill out this form and we’ll get started right away!

      *Burger King trolls McDonald’s with 1 cent burger promotion, CNN Business 12/5/18

      High Conversion Pages

      Once you have new customers on your site, a High Conversion Page inspires them to spend money.
      A High Conversion Page can close sales far more effectively than the average website. An excellent addition to HyperLocal Mobile Marketing.

      Learn more

      High Conversion Pages

      Once you have customers on your site, let’s get them to spend money.

      Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about how High Conversion Pages can generate more sales.

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        What is a High Conversion Page?

        When a new customer comes to your site, an effective High Conversion Page connects with them quickly and asks for the sale, or the customer’s engagement, at that moment. Most websites often fail to ask for the sale, or they drive the customer away.

        High Conversion Pages create a sense of need and urgency in the customer.

        What companies use High Conversion Pages?

        • Lyft
        • Shopify
        • GoDaddy
        • Dell
        • Tony Robbins
        •     …and many more

        Ready to close those new customers? Let’s talk about your High Conversion Page!

        Streaming TV Advertising

        Target higher-income, younger customers with TV advertising you can closely track.
        TV ads on streaming devices like Roku, Apple TV, and Amazon Fire Stick enable you to target younger audiences with non-skippable 15- and 30-second video spots. Your message could be seen 125,000 times! This is a cutting edge marketing opportunity.

        Learn more

        Streaming TV Advertising

        This is cutting edge marketing.

        Fill out and submit this form and we’ll give you a FREE 20-minute phone consult with Kristin to talk about the power of Streaming TV Advertising.

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          What makes Streaming TV Advertising different?

          It lets you target your audience and track precise results. You’ll know the age groups, income ranges, genders, and locations of your viewers. You’ll also be able to see who interacted with your ad by clicking on it.

          Streaming TV Ads are 15- or 30-second non-skippable videos that could be seen 125,000 times by “cord-cutters” – younger, educated viewers who are unlikely to watch network or cable TV.

          Businesses that are perfect for Streaming TV Advertising:

          • Car/ATV/boat dealerships
          • Grocery chains
          • Large events like the Farm to Fork Festival
          • Universities
          • Healthcare systems
          •     …and many more

          Let’s launch a cutting edge marketing campaign that gives your brand incredible exposure.

          Let’s Make You More Money.

          When you’re ready for more qualified customers and bigger profits, fill out this form and I’ll work with you on a customized marketing strategy.

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